When the 2023/24 season kicks off on Saturday 12 August 2023 followers will see a change to the shirt names, numbers and sleeve badges.
Avery Dennison, the Premier League’s official title, quantity and sleeve badge provider, has revealed the newly designed font and elaborations which is able to function on subsequent season’s Premier League shirts.
The worldwide supplies science and digital identification options firm has labored in partnership with the Premier League on the brand new font, which is simply the fourth redesign in Premier League historical past.
A rise within the quantity top and the combination of the Premier League’s distinctive graphic sample ensures the brand new font has elevated visibility and extra impression each on and off the pitch.
Along with the title and quantity change, the Premier League sleeve badge has been redesigned for the upcoming season to a standalone iconic Premier League lion.
This design shall be replicated in gold for the “Champions” badge worn by the 2022/23 season’s title-winning workforce.
Avery Dennison, the official provider to the Premier League since 2019, paperwork the story behind the font change in a video, which incorporates on-pitch testing involving Premier League commentators Martin Tyler, Jim Proudfoot and Joe Speight, at Brentford’s Gtech Group Stadium.
Will Brass, Chief Industrial Officer on the Premier League, mentioned: “We wished to work intently with Avery Dennison, utilizing their experience and expertise to create new names and numbers which weren’t solely clearer for these watching matches in stadiums or at dwelling, however which additionally included the Premier League model extra readily.
“The names and numbers have turn out to be a part of the material of the Premier League. For followers, having the title and variety of a favorite participant, their very own title or perhaps a private message helps to carry them nearer to the competitors and their favorite golf equipment.”
“The names and numbers have turn out to be a part of the material of the Premier League”
Simon Allen, EU aftermarket business director, Attire Options, Avery Dennison, mentioned: “The fantastic thing about the Premier League is that it creates era-defining names and numbers. It is rather uncommon that the design itself modifications, so it’s an honour for the workforce at Avery Dennison to have been a part of that course of.
“The request was for the brand new design to be an evolution reasonably than a revolution. With many elements to be thought of, corresponding to legibility, sturdiness and readability, we additionally wanted to maintain sight of the Premier League branding. By means of every thing, we wished to make sure that what we placed on the pitch retains the followers within the stadium and watching at dwelling on the coronary heart of it.”
With Avery Dennison’s sustainability credentials on the forefront of the manufacturing course of, the names, numbers and sleeve badges are produced at its manufacturing unit in Western Norway, powered by renewable vitality from a close-by glacier.
With printing and robotics know-how in place to cut back waste, the Premier League elaborations are printed on a skinny and digital layer, utilizing a digitised course of to find out the location of the transfers and make sure the greatest utilisation of the sheet, making certain minimal waste.
The brand new names, numbers and sleeve badges shall be out there from spring onwards, following the launch of every Premier League membership’s kits for the 2023/24 season.
