The Korean notion of nature is reasonably attention-grabbing, usually seen within the omnipresence of gardens in Seoul, inside palaces, personal homes, and temples. For Van Cleef & Arpels’ new retailer in Seoul, South Korea, Paris-based Studio Jouin Manku borrowed inspiration from this cultural trait of the nation. Marking 16 years of collaboration with the French luxurious jewelry model, Sanjit Manku and Patrick Jouin current the brand new retailer as an area, creating a possibility, sharing on the planet’s fascination with jewelry design. Narrating nature, the forest and its enchantment because the essence of Van Cleef & Arpels Maison, the architect shares, “The mountain is the best level on the intersection of sky and floor, a spot of serenity, wealthy in endemic vegetation, distinctive and prodigious, and charged with spirituality,” and in addition the soul of this idea.
-
After Paris, New York, Hong Kong and Tokyo, Studio Jouin Manku has accomplished Van Cleef & Arpels’ Maison in Seoul Picture: © Yongjoon Choi
-
Patrick Jouin and Sanjit Manku of Studio Jouin Manku had been entrusted with the architectural conception of the constructing, the inside structure and the design of each remaining element Picture: © Yongjoon Choi
Reflecting on the wealthy variety of the metropolis—the place skyscrapers, fashionable developments and a vibrant leisure tradition sync with conventional Buddhist temples, historic palaces and road life—the Van Cleef & Arpels retailer expresses hyperlinks between the east and the west. Bridging the richness of Korean tradition with the French model’s craftsmanship and heritage, the retail design borrows from contextual influences and realises them by way of modern structure. “No query of bringing in concepts of favor, however reasonably of teasing out a complicated mix, inextricably combining commerce and tradition, modern and craftsmanship. Jouin Manku has put its imaginative and prescient of European and occidental structure to the take a look at by endeavouring to embrace Korean concepts, reflecting the nation’s huge cultural wealth within the challenge. Advocating the spirit of opening as much as the world to be able to discover our pure place in a brand new ecosystem,” state the Parisian design studio.
-
The challenge seeks to supply Korea a Van Cleef & Arpels showcase, exposing its degree of workmanship, its heritage and style for the humanities and tradition Picture: © Yongjoon Choi
-
Studio Jouin Manku has put its imaginative and prescient of European and occidental structure to the take a look at by embracing Korean concepts, reflecting the nation’s huge cultural wealth within the challenge Picture: © Yongjoon Choi
Throughout the 5 ranges of the buildings, the designers have integrated the idea of a backyard into the indoors, thereby creating a number of intriguing panorama interventions within the inside design. Blurring traces between indoors and open air, home and backyard, and tradition and commerce, the panorama design evolves within the interiors, giving beginning to a number of purposeful areas which might be passively separated by backyard options.
For designing the panorama, Studio Jouin Manku employed YoungSun Jung’s group of panorama designers at South Korea-based SeoAhn Whole Panorama (STL). The agency has an expertise of designing landscapes and gardens in Korea, and with their data of the Korean setting and its endemic species managed to recreate the setting of a typical Korean mountain, contained in the Seoul retailer of Van Cleef & Arpels. On every ground, the panorama design adorns a special id—various from planters, rock clusters, and terrace gardens.
-
Nature, the forest and its enchantment are the essence of Van Cleef & Arpels Seoul Maison Picture: © Yongjoon Choi
-
The inside design blends Korean materials and craft cultures with modern ideas of contemporary design Picture: © Yongjoon Choi
“The vegetation invitations itself into the constructing, it doesn’t beautify it, it’s the panorama on each ground, from the façade to the roof. The customer wanders by way of the constructing as if on a pathway, which they comply with to admire the jewels that seem like suspended, built-in into this nature,” provides Studio Jouin Manku.
Moreover, the jewelry shows undertake an attention-grabbing type, showing to be an summary of bushes. With a trunk-like pedestal that concludes on a glass bell jar, the design of the jewelry show platforms extends to many analogies. Paying homage to the rose from the Magnificence and the Beast, right here the jewelry turns into the dear rose.
-
Blurring the traces between indoors and open air, the delicate pastel tone of the interiors marries the earthy tones of greens and brown Picture: © Yongjoon Choi
-
The panorama designers’ data of the Korean setting and endemic species allowed them to recreate a typical Korean mountain nature Picture: © Yongjoon Choi
Moreover, the affect of Korean structure and tradition will also be witnessed within the materials palette of the shop. The partitions have been coated in Hanji, an ancestral Korean craft. Speaking about their imaginative and prescient behind working with the distinctive craft, the designers share, “Due to the quite a few traits with which it’s endowed, Hanji has had, and nonetheless has right now, a mess of makes use of, from probably the most unusual to probably the most shocking, comparable to its longevity–of about one thousand years towards 2 hundred years for our European paper–and its distinctive solidity. Filtering the sunshine, which it sifts, and letting the air flow into, the ‘paper that breathes’ was for a very long time a central factor of the Korean inside.”
-
The facade consists of 207 intersecting parts and rhythmed by 3900 distinctive items of Yeoju celadon ceramic, 3900 aluminium items, and 120 gentle sources Picture: © Yongjoon Choi
-
Combining custom and modernity, the facade design adorns a diamond sample realised utilizing celadon, the normal Korean ceramic and solid aluminium Picture: © Yongjoon Choi
One other distinctive characteristic of the design is the detailed glass facade. Combining custom and modernity, the facade design adorns a diamond sample, realised utilizing celadon, the normal Korean ceramic and solid aluminium. “This mixture of celadon and aluminium envelops the constructing, which encloses the gardens and the inside areas, however it’s additionally one thing that forestalls you from feeling like you might be in a fishbowl, due to the ground to ceiling glass,” share Sanjit Manku and Patrick Jouin of Studio Jouin Manku. The facade consists of 207 intersecting parts and synced by 3900 distinctive items of Yeoju celadon ceramic, 3900 aluminium items, and 120 gentle sources.
-
The challenge is embellished with 634 sq.m of sheets of Korean Hanji paper Picture: © Yongjoon Choi
-
35 per cent of the floor space is given over to inside and exterior landscaped areas Picture: © Yongjoon Choi
-
The customer wanders by way of the constructing as if on a pathway, which they comply with to admire the jewels that seem like suspended, built-in into this nature Picture: © Yongjoon Choi
They additional add, “This challenge supplied us the chance to think about an entire new constructing, a construction that might set up Van Cleef & Arpels as a outstanding characteristic within the Seoul panorama. Over 5 ranges, we’ve got designed a dreamlike pure decor with areas suited to internet hosting inventive features—exhibitions and conferences—together with an itinerary wherein vigorous areas alternate with intimate islands of tranquillity.”
Mentioning the model’s presence in Seoul with the brand new home, Nicolas Bos, President and CEO of Van Cleef & Arpels mentioned, “With the creation of this new Maison, we’re celebrating ever stronger bonds with this nation, identified for a protracted custom of workmanship, that echoes the values espoused by Van Cleef & Arpels. Certainly, the boutique was designed to type a union between the French jewelry custom and Korean cultural heritage, and to nurture this dialogue for years to come back.”
Undertaking Particulars
Title: Van Cleef & Arpels La Maison Seoul
Location: 441, Apgujeong-ro, Gangnam-gu Seoul, South Korea
Design: Studio Jouin Manku
Design Crew: Patrick Jouin, Sanjit Manku Jacques Goubin, Yann Brossier, Olivier Evrard, Dorien Peters, Julien Lizé
Studio Location: Paris, France
Govt architect: DPJ & Companions – David Pierre Jalicon – Seoul, South Korea
Lighting Designer: Voyons Voir – Stéphane Carratero – Paris, France
Panorama Designer: STL – Web optimization-Ahn Whole Panorama – YoungSun JUNG – Soojeong KIM – Seoul, South Korea
Normal architectural contractor facade: JLCOM
Celadon Ceramic for Facade: Maison Objet
Normal Inside Design Firm and Stair: JOIN
Furnishings: Studio Jouin Manku (bespoke design) and Studio Patrick Jouin iD (Ester assortment for Pedrali / Manda and Vendôme assortment for Starset)
